To MARC or not to MARC

Friday, February 5, 2010 by bg
Salut!
I hope all is well with everyone. I come bearing gifts!
I've written and rewritten this post several times, and each time it comes out too wordy, so I'm going to break it down into easily digestible pieces, more for myself than for you guys;

The purpose of this post is to share a movie with you.
It's a full-length documentary made for French television about MARC JACOBS.

He turns out three collections each season: MARC JACOBS (his main line, shown in New York), MARC BY MARC JACOBS ("fresher" line aimed at younger demographic, also shown in NYC), and a little brand called LOUIS VUITTON (Paris). [There's also his line for rich children of the West Village, his "political statement T-shirt" line Stinky Rat, and all of the little low-price-point accessories sold at that cute store on Bleecker (great for gifts! avoid during weekend hours). There might be a resort collection in there somewhere as well, not sure. But these are secondary and simply money-flavored icing on the cake.]

He has the fashion celebrity, reputation, and gaudy PR that reign in the wealthy, the people who want to appear wealthy, and the people who have no taste and equate his name with it. At the same time, he represents a certain level of involvement in the arts that he can maintain an image of an ar-teest and own the high-brow art community (read: Sofia Coppola, et al).

He is a huge, pretty, greasy cog the machine that keeps the whole thing turning, and if nothing else, its super interesting to see how the whole thing works.

Enjoy! I did. This movie is so fun and interesting.

MARC JACOBS & LOUIS VUITTON
Dir: Loïc Prigent
Official Info


Part 2 / Part 3 / Part 4 / Part 5
Part 6 / Part 7 / Part 8 / Part 9


la you b.g.
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